According to calcium propionate manufacturers, the competition in the infant formula milk market in China will only become more and more fierce.

Even if the birth rate drops, China is still the second most populous country besides India. In order to "win at the starting line", parents of the post-90s generation in China are more willing to spend money on their children, especially when choosing milk powder. China is still one of the main markets for foreign brands, and with the increase of demand for high-end milk powder, the trend of Wanguo brand entering China will be.

Secondly, the existence of formula registration system has raised the entry threshold of infant milk powder Market in China. According to the 21st Century Economic Report, as of February this year, about 1700 formula milk products had submitted application materials for formula registration, and 115 registered formulas have been published by the State Administration of Market Supervision and Administration, which means that more than 500 formulas are still in the process of approval. "Formula registration system audit includes three aspects: formula, label, process and equipment production links. Each link has a high requirement for the technology and management level of the enterprise.

The existence of formula registration system reduces the survival space of small and medium-sized brands, but at the same time, it also provides a certain market space for larger brands and foreign brands with stronger strength. In the future, the concentration of infant milk powder Market in China will be higher and higher with the further improvement of the auditing standard of formula registration system.

Finally, the polarization of consumer behavior brought about by China's current consumption upgrading will end. With the gradual symmetry of information and the great improvement of logistics system, consumers will become more rational. The era of Chinese parents blindly choosing foreign brands and high-priced brands will come to an end. In the future, raw materials and formulations of products will become the biggest competitiveness of brands.

In addition, the category upgrading dividend and policy dividend of the milk powder industry are coming to an end, and will face a major channel upgrading. At present, online and offline channels are developing towards integration. In this channel reform, both brand dealers and distributors will face an important transformation. (Shandong calcium propionate)