According to food preservatives manufacturers, with the increasing purchasing power and health awareness of Chinese consumers, natural healthy foods are sought after by many people, and the market scale is expanding. What is natural healthy food? What is the future of this industry?

What is natural healthy food? It mainly refers to packaged food made from natural ingredients, which contains no artificial or chemical food additives, and contains beneficial nutrients, which can help consumers maintain or restore a healthy lifestyle and a balanced diet.

_Why does natural healthy food have broad prospects for development? First, with the continuous improvement of national health awareness, consumers pay more and more attention to personal health and prefer to choose healthy natural food. Many consumers attach great importance to the expenditure on natural healthy food. Second, the population of our country is aging day by day. Data show that the proportion of people over 65 years old has increased from 9.7% in 2013 to 11.3% in 2017, and is expected to reach 13.4% of the total population by 2022. As the elderly population generally prefers natural healthy foods such as cereals and wolfberries, they are expected to become the main consumers of natural healthy foods. Their high consumption capacity will promote the development of natural healthy food market. Thirdly, the government has promulgated a series of policies and regulations to promote the standardization and development of natural healthy food industry, and various policies. The support will promote the development of China's natural health food industry.

"When I was a child, I could no longer sit still when I heard the cry of sesame paste........A strong fragrance, a ray of warmth..." A warm advertisement once influenced the childhood of our generation and became the symbol of natural healthy food in that era. However, in recent years, this product or scenery is not as good as that year. I think the important reason is the aging of brand image, so product upgrading is the first choice. Looking forward to the success of this product and the resurgence of the scenery.

It is undeniable that in recent years, with the weakening of business, product competition and the decline of brand concentration, natural health food enterprises have been impacted, coupled with consumers'disapproval of some products, and even some doubts about the quality of products. Therefore, natural healthy food enterprises must be good products for people to eat at ease, and pay more attention to the research and development of safe and healthy food additives such as calcium propionate, sodium propionate, sodium benzoate and benzoic acid. While doing a good job of brand publicity, we should vigorously lay out online sales, make use of online and offline mutual accommodation and brand reputation to expand or strengthen channels.